Ria’s Natural Health Soap - Web Development
Role: E-Commerce & Digital Specialist
Team: Individual Contributor
Tools: Shopify | OpenCart | Google Analytics | Canva | Adobe Creative Suite
Platforms: Shopify
Executive Summary
The Problem
Ria's Natural Health Soap had been using OpenCart for its online store, but the website was starting to feel outdated and wasn't providing the best customer experience. The shopping journey could be improved, especially on mobile devices, by making it easier for customers to browse products and complete their purchases.
My Goal
My goal was to move the website from OpenCart to Shopify and create a simpler, more user-friendly shopping experience. I wanted customers to be able to find products quickly, move through the checkout process easily, and enjoy using the website, whether they were shopping on a phone, tablet, or computer.
Impact
Migrated the website from OpenCart to Shopify, creating a smoother shopping experience and reducing cart abandonment. The new website maintained a 5% conversion rate over two years, helping turn more website visitors into customers.
What I Did
I started by examining how customers used the existing website and identifying areas for improvement. Navigation, product categories, mobile usability, and checkout were all reviewed as part of the planning process.
Once the migration was underway, I transferred products, customer information, and website content to Shopify. I also redesigned the site structure to make it easier for customers to browse products and find what they were looking for.
The visual design was refreshed with cleaner layouts, improved product pages, and a more modern look that still reflected the Ria's Natural Health Soap brand.
Challenges
Moving an established online store to a completely new platform required careful planning. It was important to make improvements without disrupting the experience for existing customers or losing important product and customer information during the migration.
What I Learned
Customers are more likely to complete a purchase when the shopping experience feels simple and easy.
Mobile-friendly design is essential for e-commerce websites.
Small improvements to navigation and checkout can make a big difference to conversion rates.
Good website design should help customers achieve their goals with as little effort as possible.
Final Result
The finished Shopify website gave Ria's Natural Health Soap a more modern and reliable online store. Customers could browse products more easily, enjoy a smoother checkout experience, and shop confidently across any device. The migration helped strengthen the brand's online presence and supported a sustained 5% conversion rate over two years.
